ASAC, or Area Substance Abuse Council, provides accessible, comprehensive substance-abuse treatment and prevention services designed to enhance the quality of life for individuals, families and communities in east central Iowa. Recently, the council had gone through a rebranding process, creating a fresh, new logo with more meaning toward their philosophy and efforts in the community. To showcase their new logo, not only to their team, but to the communities they serve, a video for their website was just what they needed. In order to give proper emphasis to the different meanings of each portion of the logo, the animations were carefully crafted to reveal the logo as the video progresses. Only at the end, with the conclusion of the script, does the audience get a full glimpse at the final product.